THE CHALLENGE

For the second consecutive year, Teva entrusted TRO Italy – CDM with the Hospitality Suite within the Italian Society of Neurology’s national congress. This event is an essential opportunity to engage with neurologists. The challenge was surpassing the highly positive experience of the previous year with an even more dynamic, unexpected, and memorable project.

THE EXPERIENCE
The exhibition area was designed as a museum-like journey, where each scientific theme was explored through installations blending art and technology.

The main attraction was a kinetic sculpture representing the drug’s molecular structure, emphasizing its complexity and uniqueness compared to the newly available generic drugs on the market.

Visitors could engage with scientific content in various ways, such as playing with marbles on an interactive floor, uncovering a hidden three-dimensional message through a perspective game, or exploring scientific information via a touch wall.

Throughout the three-day congress, a dedicated section of the exhibition area featured artwork constructed entirely with Lego bricks.