THE CHALLENGE

ROCHE DIABETES aimed to launch INSTANT, the new self-monitoring glucose device from the ACCU-CHEK line.
Its unique feature? Simplified and more convenient glucose readings, using COLOR differentiation for easier interpretation of results.

THE EXPERIENCE

We designed a digital campaign with an innovative strategic approach tailored to the target audience. The goal was to connect with an audience highly sensitive to health and diabetes, those searching online for the best tools to safeguard their health or that of their loved ones. We accomplished this by using high-impact digital formats: video ads, skin banners, native ads, and social carousels. We also diversified visuals and messages, geolocalizing them to resonate with different regions.

To further enhance the campaign, we used available leads to send direct email marketing (DEM) to both consumers and healthcare professionals, raising awareness about prevention and inviting them to learn more via a dedicated landing page for the new ACCU-CHEK INSTANT.