THE EXPERIENCE

The challenge? Communicate engagingly the launch of Edison COCO, the new private area of ​​the MyEdison App that allows you to monitor your energy consumption. New features to discover, a new power in the hands of those who want a greener home.

THE EXPERIENCE

We did this by launching HEROES 4 GREEN, a true game platform with Instant Wins where MyEdison customers could acquire a new Superpower by taking on 4 different challenges focused on sustainable consumption. One challenge each week, and if passed, it unlocked one of the 4 secret letters of their Super Ally COCO.

The educational game was launched via Banners in the app and supported by weekly DEM communications encouraging MyEdison customers to visit the platform and improve their ranking to win the available prizes.

Four weeks of intense gameplay, a different and creative way to launch a new service!