The creative agency of which Antonio Magaraci is Managing Director has won the tender announced by the German multinational. Communication will start in autumn with a series of spots for the web.

Inventa TRO charges Bosch batteries: the creative agency of which Antonio Magaraci is the managing director has won the European tender launched by the Bosch group for the assignment of an integrated project aimed at increasing awareness of Bosch batteries in workshops and specialized centres and increasing their market share at a European level. Part of the project also includes the creation of web commercials.

The communication plan proposed by Inventa TRO to the German multinational is aimed at highlighting the numerous value-added services offered by Bosch Group to its customers and partners in the battery sector – from training to diagnostics to loyalty programs – and, at the same time, underlining the brand’s closeness to the needs of its customers, be they workshops, distributors or motorists.

Taking part in a European pitch is always an exciting challenge, where we can put our skills into play. By winning an international competition organized by Bosch Group for the second consecutive year, we have demonstrated our ability to interpret customer needs and create experiential activities suited to meeting these needs.

The communication campaign, entitled “Driven by Trust”, focuses on everyday life and the relationship of trust between customers and Bosch mechanics. It will be launched in the fall in all European countries where the Bosch Group is present (excluding Russia). The web spots – which will present everyday life situations reinterpreted with originality and irony – will aim to create further interaction with Bosch through seamless communication between the spots themselves and the group’s website.

The agency also designed and created all the communication materials, online and offline, for the sales force, distributors, and workshops, from brochures to welcome kits, from materials for points of sale to on-site communication, which will then be translated into the various languages ​​of the countries participating in the initiative.

Winning this competition completes the framework of projects that Inventa TRO has developed over ten years for the Bosch Group, at an international and local level, in the fields of loyalty, communication, and edutainment. And more generally it offers new satisfaction to the agency, currently engaged in the “St. Germain Spritz Experience” tour, a challenging 320-stop project to promote the elderberry liqueur of the Bacardi Group throughout Italy.