Goodwood Festival of Speed ​​2019 features activations from Honda, BMW, Mini and Samsung.

TRO is responsible for delivering Goodwood activations for BMW, Mini, and Porsche.

“We’ve worked hard this year to ensure performance is at the heart of what we do and to bring a living element to each of the brands we’re working with,” said Amelia Shepherd, managing director of TRO.

“Not only does this attract people to the experience, it also allows anyone who isn’t at Goodwood to experience part of the fun through social media.”

Future Lab, a multi-brand space at Goodwood, focuses on technological innovation and continues to provide a place for technology brands to showcase their latest offerings alongside smaller companies that are building exciting projects.

Catapult, who has been working on Future Lab for the past three years, is responsible for making the area easy to navigate and feel cohesive.

Mick Cullinan, Catapult’s head of design and innovation, said: “We treat this area as a science gallery or exhibition, rather than a trade fair or brand space. And we’re lucky that the partners who work with us are on board with that and are adapting their brands to the overall look and feel of the Future Lab.”

“Brands are good at it and they realize that if everyone is under one roof, visitors will have a better experience overall.”

Find out more: Campaignlive.co.uk