Nine years after its first activity, San Benedetto wanted to once again entrust Inventa TRO with the management of the “San Benedetto I Love You 2020” competition, a format that has managed to achieve great results over the years thanks to strategies and mechanisms that have contributed to increasing consumer loyalty.

Since 2017, the year in which the competition was introduced, more than 56,700 total participants have been reached, with an increase of 25% compared to 2018 and 47% compared to 2017, with participation from schools increasing by 127%.

This year, the structure of the competition strengthens the brand’s social commitment to schools, extending its reach to new institutions and offering content that raises reflections on issues relating to environmental protection.

Antonio Magaraci, Managing Director of Inventa TRO, states that the commitment made towards San Benedetto is certainly to renew, transform, and improve in terms of results achieved by a much-loved competition that is part of the experience of many Italians. Despite the difficult moment, the format of the “San Benedetto I Love You 2020” competition, now consolidated, has already recorded double the redemption compared to the 2019 edition, thus promising an unprecedented success.