THE CHALLENGE

Martini aimed to make an impact at one of the most significant trade events dedicated to aperitifs: Aperitivi&Co Experience at Fico Eataly World Bologna.

THE EXPERIENCE

The “Caffè Torino” format, inspired by the birthplace of vermouth in the mid-18th century, was ideal for showcasing the brand and its special reserves.

We designed a modern bar to immerse visitors in the true essence of the Italian aperitivo, offering tastings of classic cocktails crafted by top bartenders using Martini’s premium product range.