THE CHALLENGE

Bosch Group launched a European competition to assign an integrated project aimed at increasing awareness of Bosch batteries among workshops and specialized centers, while also expanding market share across Europe.

THE EXPERIENCE

We developed and implemented a comprehensive communication plan, including two web spots, to highlight the numerous value-added services offered by Bosch Group to its partners in the battery sector. These services include training, diagnostics, and loyalty programs. At the same time, we emphasized the brand’s commitment to meeting the needs of its customers—whether workshops, distributors, or motorists.

The spots were released as 15-second unbranded preroll ads, designed to hook viewers and redirect them to the website, where they could watch the full continuation and conclusion of the initial videos. This strategic approach showcased the trust-based relationship between Bosch and its customers, aiming to evoke an emotional connection.

The advertising campaign went on-air across European countries where Bosch Group operates (excluding Russia). To complement the project, we created a full range of informational materials for workshops and specialized centers, including welcome kits and on-site communication, all translated into multiple languages.