THE CHALLENGE

Nissan is the first Japanese brand to participate in the ABB FIA Formula E electric vehicle championship. For the event at the Eur City Circuit, the brand aimed to create an experiential area to position itself as the most innovative and exciting in the entire Formula E series.

THE EXPERIENCE

To convey the core values of Nissan Intelligent Mobility, we designed a space for the Rome e-Prix where people could experience firsthand the key features of Nissan’s technologies, associating the brand with technological innovation and energy. The structure was complex, with a fluid design to attract visitors inside, featuring a contemporary look.

Inside the booth, we introduced e-tap technology to monitor visitor flow within the space, a VR experience with a synchronized mobile platform, and an interactive wall with virtual scenery.