THE CHALLENGE

Create a dedicated moment for IKEA Family members, strengthening brand awareness and encouraging active participation from customers in the rich experiential environment of Milan Design Week.

THE EXPERIENCE

Together with the IKEA Italy team, we decided to offer the public a unique experience, focusing on creativity, interaction, and fun.
The installation was designed to align with the theme “Assembling the Future Together,” presented during IKEA Design Week.

Over 500 IKEA Family members participated in an interactive artistic activation, based on the “Paint by Number” technique. This allowed participants to become active contributors to the creation of a shared artwork.

The piece consisted of simple geometric shapes that referenced the iconic Allen wrench, a key element of IKEA. The result was a vibrant painting featuring the phrase “Together is the key” in the center, a clear reference to the value IKEA places on collaboration.