THE CHALLENGE

Tissot aims to develop a brand awareness project that will create an emotional connection with its customers and a broader audience. To achieve this, the brand decided to leverage its partnership with MotoGP and SBK by offering 58 VIP Passes for the races. How can a contest be transformed into a strategic brand awareness activity?

THE EXPERIENCE
This is a strategy designed to communicate the value of time in an entirely new way: in everyone’s life, the most unforgettable moments are those spent with loved ones. These are the Timeless Moments.

A manifesto video promoted the initiative, along with a website where users could upload photos of “timeless moments” to generate a personalized video to share and participate in the contest.

We were actively supported by Andrea Iannone, Nicolas Vaporidis, and Maddalena Corvaglia, who created their videos and engaged their fans.

Finally, through a targeted social media strategy, we reached both motorcycle enthusiasts and a general audience, gifting the lucky winners a new timeless moment brought to them by Tissot.