THE CHALLENGE

Fratelli Branca Distillerie gave us an exciting challenge: to create and manage the summer tour “THE BRR… EXPERIENCE” for Brancamenta, their iconic product. TRO Italy took the reins, conceptualizing, organizing, and executing the brand’s summer tour, which presented the brand and allowed people to savour the product in the main coastal locations of Puglia and Versilia.

THE EXPERIENCE

“The BRR EXPERIENCE” was a multisensory journey that skillfully combined Brancamenta’s unique taste with captivating aromas and sensations, creating an engaging exploration of the refreshing peppermint flavour. During the summer months, this experiential tour made over twenty stops at the trendiest venues in Puglia and Versilia.

Our contribution began with strategic set-up and the search for suitable venues and partners, followed by concept design, production, and realization of all of the elements of the tour, including coordinating the local team to ensure the success of each event.