UPeritivo
THE CHALLENGE
Martini wants to communicate the brand in a fresh and modern way to a young audience through its new Martini and Tonic aperitif. Additionally, Martini aims to introduce the new variant, Martini Fiero, alongside its four classic Martini drinks.
THE EXPERIENCE
PLAY WITH TIME, the time of the aperitif to be enjoyed with friends transforms into UPeritivo.
Why? Because Martini cocktails can be savored on a giant Ferris wheel that marks the time of the aperitif. And in the outdoor lounge bar, a series of activities and artistic installations take place.
From Tilt Brush performances by Emiliano Ponzi to the Aperitivo Vocabulary created by Momusso, and even the Martini fragrances designed by Luca Maffei.
To complete the evening, DJ sets by Valentina Sartorio, Nora Bee, and Ketty Passa, alongside cocktails prepared by Bruno Vanzan. A mix of elements that tell the Martini world story in the heart of Milan.
