Acqua Minerale San Benedetto renews its trust in Inventa TRO for the creation of the historic event awaited by over one hundred thousand consumers.

Milan, March 18, 2022. Today, “San Benedetto My Secret 2022” is starting again, the now consolidated brand activation project signed by Acqua Minerale San Benedetto, a leading company in Italy in non-alcoholic beverages (source GlobalData 2021, 2020 data) and curated by Inventa TRO, an agency part of UNA Aziende della Comunicazione Unite. The event, until now known as “San Benedetto I love you” and awaited by over one hundred thousand customers, also this year offers content and partnerships that satisfy the most varied desires of consumers and renew the social commitment of the brand towards schools.

Acqua Minerale San Benedetto has reconfirmed the assignment to Inventa TRO for the year 2022, following the increasingly exciting results and the growing redemption recorded over time. In particular, in the latest edition (2021) a growth of 33.5% was recorded.

The brand has entrusted Inventa TRO with the ideation of the activity, creativity, research and management of partnerships (in addition to the historic one with Gardaland managed directly by San Benedetto), as well as social communication and the complete management of “San Benedetto My Secret 2022”. “Challenging ourselves to improve the results obtained year after year is truly stimulating. Renewing the effectiveness of a consolidated project requires not only a great creative effort but also a deep desire to improve one’s execution capacity” says Antonio Magaraci, Managing Director of Inventa TRO “Loyalty, creativity, sharing and a social purpose are the elements that have made the activation of Acqua San Benedetto a winning project. We are pleased to have been able to make these elements even more relevant for the consumer and to help Acqua San Benedetto achieve the expected sales and reputation objectives”. The competition, which will end on August 31, 2022, confirms its now consolidated format and involves many of the references proposed by the brand (2L, 1.5L and 1.25L). The formula ensures loyalty to heavy users but, at the same time, is designed to reach an ever-increasing number of potential new customers. Every month, dozens of instant win prizes are up for grabs, which can be obtained by playing the receipt data online, registering on the website www.concorsomysecret.it, or sending a text message. In addition, there will be a final draw of 5 super prizes among all those who have played at least three times. The desire for entertainment, the desire for sustainable mobility and fun will be satisfied: Acqua Minerale San Benedetto is offering participants 16 weekends for four people at Gardaland Resort, 50 Action Cam mini wifi 3 Nilox and 30 Blaze Nilox electric scooters equipped with helmets. In addition to these, there are 5 J5 Plus Nilox e-bikes, up for grabs in the final draw. The new features for 2022, in addition to the name change to “San Benedetto My Secret 2022”, include the number of prizes up for grabs and the arrival of the new partner Newell with its products dedicated to writing under the Paper Mate brand. These products complete the range of educational play items offered by Ravensburger and are intended for the first 50 winning schools of the now well-known public benefit competition “Vote for your favourite school”, an integral part of the annual event proposed by Acqua San Benedetto. With this activity, San Benedetto renews its commitment to schools of all levels. To participate, simply register on the website www.concorsomysecret.it, select your favourite school and follow the ranking of the most voted institutes in real-time. A challenge within a challenge and a winning mechanism that helps the brand maintain focus on promotion through the schools’ channel.