Margarita Week was celebrated over the weekend of February 20th and 22nd, during which Patrón Tequila, thanks to Inventa TRO, created six great evenings in Rome and Milan with a truly engaging program of events.

There was only one protagonist of the party: Margarita Perfetto Patrón, who animated the various exclusive locations distributed in multiple areas of the two cities, bringing Mexico and its tradition a few steps away from Italian consumers.

The keyword of the events was precise “Perfection”.
Perfection is understood as the ideal mix, made special with the unique flavour of Patrón Tequila, expertly mixed by Cristian Bugiada, mezcal ambassador, and Davide Segat, Global Director of Bars for London Edition Hotel. Perfect pairings, with the food pairing experiences of chef Diana Beltran, combined with the good music of Fabio Ottaviani and the engaging rhythm of cumbia.

Therefore, the Margarita cocktail was the common thread of the evenings. It was tasted in an exclusive atmosphere, thanks also to the presence of food bloggers such as GNAMBOX and artists of the calibre of Andro of Negramaro and Danysol, who contributed to generating a largely positive response from the guests.

800 guests in 3 days, more than 1,200 Margarita Patrón served, together for several years Bacardi Group and Inventa TRO have achieved a new success.