THE CHALLENGE

Standing out during a globally significant and inspiration-packed event like the Fuorisalone is an ever-increasing challenge for brands. Finding highly communicative and memorable touchpoints is essential to rise above the noise and leave a lasting impression.

With St-Germain, we combined brand essence and design to craft a unique and captivating narrative thread.

THE EXPERIENCE

A remarkable fusion: St-Germain’s Garden and the Tree-Flower sculpture, hosted in an equally iconic venue—Palazzo Cusani, located in the heart of the Brera Design District.

For Fuorisalone 2019, a monumental installation was created, accompanied by a designer bar open to the public from April 8th to 14th. The installation was the result of a collaboration between Franco-Italian designer Marc Ange and St-Germain, the artisanal French liqueur crafted with a thousand fresh elderflowers in every bottle.

Visitors could sip St-Germain signature cocktails at the “Il Giardino” bar while admiring the artist’s work.

A distinctive highlight of this exceptional experience was the “Il Giardino di St-Germain” cocktail, designed by Brand Ambassador Rachele Giglioni, inspired by and crafted in harmony with Marc Ange’s masterpiece.

This project, celebrated by visitors and industry professionals alike, was ranked among the best experiences of the entire event.